Data protection

Data protection

The person responsible for data processing is:

Dresdner Molkerei Gebrüder Pfunds GmbH
with Chief Executive Officer: Dr Frank Zabel
Bautzner Straße 79
01099 Dresden


We are pleased that you have visited our homepage. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.

The security of your data is guaranteed with us. The SSL protocol prevents unauthorised persons from reading data and ensures that the data is not manipulated during transmission and represents the identity of a website. All your personal data is encrypted before it is transmitted on the internet.

1. access data and hosting

You can visit our website – – without providing any personal information. Each time you visit the website, the web server automatically saves only a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred and the requesting provider (access data) and documents the request.

This access data is evaluated solely for the purpose of ensuring the smooth operation of the website and improving our services. All access data is deleted at the latest seven days after you have finished visiting our website.

Third party hosting services

Data is also processed by a third party provider that we have contracted to provide hosting and website presentation services on our behalf. This provider processes on its servers all data collected in the manner described below when you visit our website. Processing of data on other servers only takes place to the extent described here.

2. data collection and use for contract processing and for opening a customer account

We collect personal data that you voluntarily provide to us when you contact us (e.g. via contact form or e-mail). Mandatory fields are marked as such because we absolutely need this data to fulfil the contract or to process your contact enquiry. Which data is collected can be seen from the respective input form. We use the data you provide to fulfil the contract and to process your enquiries. Once your request has been fully processed, further processing of your data will be restricted and your data will be deleted after the statutory retention periods have expired, unless you have expressly consented to the further use of your data or we reserve the right to further use your personal data to the extent and in the manner permitted by law, which we inform you about in this notice.

3. cookies and web analysis

In order to improve the user experience on our website and to enable you to use certain functions, to show you suitable products or to conduct market research, so-called cookies are used on some pages of this website. This serves to protect our legitimate interests in the optimised presentation of our offer, which outweigh our interests. A cookie is a small text file that is automatically stored on your terminal device. Some of the cookies we use are deleted again at the end of the browser session, i.e. when the browser is closed (so-called session cookies). Other cookies are stored on your terminal device and enable us to recognise your browser on your next visit (so-called permanent cookies). To check the storage period of cookies, you can use the Overview function in the cookie settings of your web browser. You can configure your browser to inform you when a site uses cookies and decide on a case-by-case basis whether to accept or reject cookies on a particular website or in general. Each browser has a different policy for managing cookie settings. The browser’s policy is described in the help menu of each browser and explains how you can change your cookie settings.

Please note that disabling cookies may limit your access to some features of our website.

Use of Google (Universal) Analytics for web analysis:

This website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (, for website analysis purposes. This serves to protect our legitimate interests in the optimised presentation of our offers, which outweigh our interests in the context of a balancing of interests. Google (Universal) Analytics uses methods, such as cookies, which enable an analysis of your use of the website. The information automatically collected by cookies about your use of this website is usually transferred to a Google server in the USA and stored there. As IP anonymisation is activated on this website, the IP address is truncated before transmission within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser as part of Google Analytics is not associated with any other data held by Google.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. You can view the current certificate here. Based on this agreement between the US and the European Commission, the European Commission has recognised Privacy Shield certified companies as those that ensure an adequate level of data protection.

You can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

As an alternative to the browser plugin, you can also click on this link to prevent the collection of your data by Google Analytics on this website in the future. In the process, an opt-out cookie is stored on your terminal device. If you delete your cookies, you must click the link again.

4. Social-Media-Plugins

Use of social network plugins from Facebook & Instagram

Our website uses so-called social network plugins (“plugins”).

When you access a page of our website that contains such a plugin, your browser establishes a direct connection with the servers of Facebook, Google, Twitter or Instagram. The content of the plugin is then transmitted directly to your browser by the respective provider and integrated into the page you call up. This provides the providers with the information that you have accessed the page of our website in your browser, even if you do not have an account with the respective provider or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to the server of the respective provider (which may be located in the USA) and stored there. If you are logged into your social network account, the providers can directly assign your visit to our website to your social network account. If you interact with the plugins, for example by clicking the “Like” or “Share” button, this information is also transmitted directly to the provider’s server and stored there. In addition, the information is published on the social network page and can be viewed by your contacts. This serves to protect our legitimate interests in the optimal marketing of our website.

For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this respect and setting options for better protection of your privacy, please refer to the data protection declarations of the providers:



If you do not want the social networks to assign the data collected via our website directly to your account with the social network, you must log out of the respective account before visiting our website. You can also use add-ons for your browser, e.g. the script blocker “NoScript” (, to prevent plug-ins.


We have embedded third party content on our website. This content is provided by Google LLC (“Provider”).

Youtube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

With regard to Youtube videos embedded in our website, we have activated the extended data protection mode. This means that Youtube does not collect or store any information about visitors as long as they do not play the video.

Besides Facebook & Instagram, we use TripAdvisor and Yelp as social platforms for restaurants, cafés and sights for tourists. Under the following links, you can view the privacy policies of these platforms and find out about the purpose and scope of the collection.



For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for better protection of your privacy, please refer to Google’s privacy policy.

5. contact options and your rights

You have a right to free information about the data stored about you and, if applicable, a right to correction, restriction of processing, data portability or deletion of this data.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as revocation of consent given or objection to a certain use of data, please contact us:

Dresdner Molkerei Gebrüder Pfund GmbH
Bautzner Straße 79
01099 Dresden

You can also lodge a complaint with the competent data protection supervisory authority.


Right to object

If we process personal data as described above to protect our legitimate interests, which outweigh our interests in a balancing of interests, you can object to this data processing with effect for the future. If your data is processed for direct marketing purposes, you can exercise this right at any time as described above. If your data is processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case, we will no longer process your personal data for these purposes.

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